2021

Movie logotype redesign | kiki's delivery service

As a classic movie from Ghibli studio, Kiki’s delivery service talks about the struggle and growth of leaving home from the perspective of a witch, 13-year-old Kiki with her partner, black cat Jiji. Compare to the original logotype of the movie in serif fonts, the new design used round strokes with elements in the movie to better represents the story. Instead of the classic shot with kiki in the bakery, I illustrate the scene where kiki is flying to give the whole poster more movement.‍