2019

Barilla package redesign

To celebrates Barilla anniversary, the design emphasises the brand history and their Italian identity by creating the image of famous architecture from Italy with pasta shapes. The shape of the pasta becomes a window that shows through the pasta inside the box. The required cooking time is written on the top of the box, allowing customers to see it easily when they open the box. I kept the original colour scheme to allow customers to recognise the traditional brand with the new design.